Which of the following statements is TRUE of the role of advertising in business markets?

Group of answer choices

A Advertising is unsuitable for explaining a product's features.

B Business marketers tend to spend comparatively more on advertising.

C. Salespeople generate leads through personal selling and use advertising for follow-up.

D Business buyers consider advertising inappropriate for reaching them.

E Advertisements can legitimize the company and introduce its products.

82. The "Got Milk" campaign was intended to boost sagging milk consumption among Californians in the 1990s. The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign is an example of ________ advertising.

A institutional

B reinforcement

C informational

D reminder

E comparative