Which of the following statements is true of the use of advertising and sales promotion in international markets?

Multiple Choice

Sales promotion is most effective when done on a global basis.

Advertising and sales promotion can be done either locally or globally with equal effectiveness.

Advertising can often be done on a global basis, while sales promotion must be adapted to local markets.

Sales promotion as a localized strategy is applicable only for small firms that cannot create economies of scale.

Advertising is subject to varying regulations in foreign markets, unlike sales promotion.