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Which of the following statements is true of understanding an industry? Truly understanding an industry often begins by taking a product - oriented view. Identifying
Which of the following statements is true of understanding an industry?
Truly understanding an industry often begins by taking a productoriented view.
Identifying an industry based on the product or service provided is the best way to understand the industry.
Firms should avoid choosing to compete in several markets at the same time.
If managers do not properly define and understand their industry, they may be vulnerable to unseen competitors.
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