Which of the following statements is true regarding behavioural targeting?

There is a one$-$to$-$one correlation between a consumer's Internet surfing behaviour and their intention to purchase.

Research has determined that a consumer's leisure$-$oriented Internet behaviour is more indicative of one's purchase patterns than their business$-$oriented behaviour.

Behaviour is not a critical variable when applying audience segmentation to Internet advertising.

Clickstream data and Internet protocol information can help identify segments of potential buyers in order to direct ads at them.