Question
Which of the following statements on Netnography is NOT true? A. Netnography refers to conducting 'ethnography' through 'Internet'. B. The most important factor for a
Which of the following statements on Netnography is NOT true?
A. Netnography refers to conducting 'ethnography' through 'Internet'.
B. The most important factor for a successful netnography is that you need to actively interact with the online community members. You need to consistently question them so that you would have a clear idea on their concerns and needs.
C. As the marketing manager of a hotel chain, you would like to know more about the local competition in Victoria area. You asked your team to download all the archived discussion posts related to Victoria TX from tripadvisor.com. You then read through all the posts to see how the forum members interact with each other, their preferences and their concerns. Your approach is an example of netnography.
D. You could conduct netnography in various types of online platforms, such as a firm's Facebook page, a famous blog, an online discussion forum, etc.
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