Which of the following statements regarding brands is false? Select one: a. Brand positioning involves harnessing the organization's strengths to credibly meet the needs of the target market. To that end, we do not have to worry too much about competition in this aspect of branding b. Brand strategy and corporate strategy may diverge, in which case we may need different brands to address different corporate objectives. For example, Kodak as a brand may be closely associated with film, but as a corporation Kodak may need to get into digital imaging, perhaps under a different brand name c. Most rating agencies suggest that the value of a firm's brands can be a significant part of the market value of the firm d. The brand is a signal; we can think of the signal the firm thinks that it is sending (brand identity) and the signal that the target market is receiving (the brand image)