Which of the following statements regarding business strategies of organizations isnotcorrect?

1. A product differentiator earns a premium price for a product with unique features.2. A cost leader has a high-volume production of a differentiated product, which is identical or nearly identical to their competitors' products.3. All of these are correct statements.4. The focus strategy requires a company to select a narrow segment of customers or products and apply a combination of the cost leader and product differentiation strategies.5. Product differentiators must build their brands and, to do so, often use measures of marketing performance and the balanced scorecard.