Which of the following statements regarding how to value a business is NOT true? O A. A business is worth what others are wiling to pay for it O B. A basic rule of thumb is that a business can be sold for about three to five times its annual net earnings. O C. An entrepreneur can estimate the value of a business by comparing it to similar businesses O D. The value of a business is objective. O E. The ultimate goal of company valuation is to arrive at a fair market value