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Which of the following statements regarding marketing channel design is correct? A . Marketers should always maximize the number of intermediaries used in a channel.
Which of the following statements regarding marketing channel design is correct?
A Marketers should always maximize the number of intermediaries used in a channel.
B Channel objectives should be set in terms of profitability.
C In global markets, channel systems are the same in different countries.
D Channel alternatives should be evaluated against economic, control, and adaptability criteria.
E It is important to let the responsibilities of channel members evolve as their relationship develops.
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