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Which of the following statements regarding marketing channel design is correct? A . Marketers should always maximize the number of intermediaries used in a channel.

Which of the following statements regarding marketing channel design is correct?
A. Marketers should always maximize the number of intermediaries used in a channel.
B. Channel objectives should be set in terms of profitability.
C. In global markets, channel systems are the same in different countries.
D. Channel alternatives should be evaluated against economic, control, and adaptability criteria.
E. It is important to let the responsibilities of channel members evolve as their relationship develops.
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