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Which of the following strategies in the marketing mix aims at bringing about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding
Which of the following strategies in the marketing mix aims at bringing about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product?
a Product strategies
b Promotion strategies
c Pricing strategies
d Distribution strategies
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Ethics Theory and Contemporary Issues
Authors: Barbara MacKinnon, Andrew Fiala
8th edition
9781305162846, 1285196759, 1305162846, 978-1285196756
