• Which of the following three statements are true? Select the best answer.
• I. There is a tendency to focus on financial issues rather than management issues
• II. Management ability is a key driver of business results
• III. Businesses often fail as a result of management weaknesses

1. I
2. I and II
3. II and III
4. All statements are true

• Which is not an example of a strategy scorecard measure?

1. Employee satisfaction
2. Sales growth
3. Detailed roadmap
4. Performance levels

• Which is not a questioning skill used to gather more information?

1. Using straightforward yes/no questions
2. Giving yourself time to think
3. Listening
4. Thinking from the other party's perspective

• Which is not a questioning skill used to gather more information?

1. Using straightforward yes/no questions
2. Giving yourself time to think
3. Listening
4. Thinking from the other party's perspective

• Which type of attitude is specific to management looking into a strategy if the firm's largest customers stopped purchasing from the firm tomorrow?

1. Attitude to business risk
2. Attitude to planning
3. Attitude to growth
4. Attitude to ownership

• According to the study conducted on internal barriers to growth, which was the least important factor out of this list?

1. Reluctance to dilute ownership
2. Lack of successful innovation
3. Reluctance to take on new debt
4. Management team too small/stretched

• If a company has an aim to grow and plans to exit by sale of the business or flotation, what type of ownership style is this?

1. Business-oriented
2. Protectionists
3. Family-oriented
4. Dynast

• What does PESTEL stand for?

1. Political, economic, structure, tactical, environmental, legal
2. Political, economic, social, technological, environmental, legal
3. Planning, ethics, social, team, environmental, leadership
4. Partnership, economic, social, team, environmental, legal

• Using the Ansoff Matrix, if a company was focusing on growing one of their existing products in a new market, what type of strategy would this be?

1. Market penetration
2. Market development
3. Product development
4. Diversification

• What level of strategy would focus on market positioning strategies to gain a competitive advantage?

1. Corporate-level (portfolio)
2. Business-level
3. Functional-level
4. Customer-level

• Which of the following is an example of a strategy?

1. Increase the revenue per customer
2. Sell 20 apples by February 1
3. Create a promotional offer to increase the sale of food products
4. Average customer rating of food products

• Which components should be analyzed when assessing the track record of a company? Select all that apply.

1. Budget vs. actual
2. Customer preferences
3. Historical promotional success
4. Previous statements

• What is the difference between budget and actual performance called?

1. Budget target difficulty
2. Budget variance
3. Personal goal
4. Optimal performance budget