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Which of the following trends has directly influenced the development of services marketing concepts and strategies? The growth in information - based technology The fact
Which of the following trends has directly influenced the development of services marketing concepts and strategies?
The growth in informationbased technology
The fact that manufacturing firms are placing increased emphasis on providing services
The decreasing importance of service industries to the US and world economies
Decreased competition in professional services
None of the above
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Research Methods for Business A Skill Building Approach
Authors: Uma Sekaran, Roger Bougie
7th edition
978-1-119-2668, 1119165555, 1119165552, 9781119266846, 111926684X, 978-1119165552
