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Which of the following types of change can be seen during the beginning phase? Choose four answers Answer instructions Desire (wanting to change) Reason (why
Which of the following types of change can be seen during the beginning phase? Choose four answers Answer instructions Desire (wanting to change) Reason (why its necessary) Ability (Claiming they can change) Need (They should change) Facts (What it is and what it isn't)
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
