Which of the following was not discussed in identifying the competitive set? Substitutes Features and benefits Complementarity Competing ends Segment overlap Question 2 16.66pts Segment creep refers to: Strategic inflexibility Multi-segment strategy Ideal point fixation Ideal point shift Multiple ideal points Question 3 16.66 pts Which of the following was not discussed as a consumer oriented approach to defining the competitive set? Company objectives Loyalty cards Measured substitutability Within store experiments Churn matrix