Which of the following would be an appropriate strategy during the growth stage of the product life cycle?

Group of answer choices

Use promotional spending to inform consumers and get them to try the product.

Shift some advertising from building product awareness to building product conviction and purchase.

Modify the market, product offer, and marketing mix.

Spend a lot of money on product improvement, promotion, and distribution.

Produce basic versions of the product and focus on selling to those buyers who are the most ready to buy.