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Which of the following would be an example of a brand that has positive brand equity? Pepsi Cola is able to command a brand premium
Which of the following would be an example of a brand that has positive brand equity?
Pepsi Cola is able to command a brand premium because it is a highly recognized brand
Walmart charges low prices for its brand of Cola "Sam's Cola" because it does spend significantly on its marketing.
Chevrolet is not a well regarded brand when it comes to SUVS
Kodak has lost brand recognition because it has not spent significant resources on its brand
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