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Which of the option below is important in order to make an informed decision based on index numbers in media planning? Media channel in the
Which of the option below is important in order to make an informed decision based on index numbers in media planning?
Media channel in the segment
Product usage in the segment
IMC perspective within the segment
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Introduction To Management In The Hospitality Industry
Authors: Clayton W Barrows, Tom Powers
7th Edition
9780471782766
