Question
Which of the stages of advertising research is most important? Is it the research conducted before the ad is produced, the research during the production
Which of the stages of advertising research is most important? Is it the research conducted before the ad is produced, the research during the production of the ad, or the research after the ad is made? Explain your answer.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
