Which of the statements has the same "survey wording error" as the question below? "Are you satisfied with the cost and convenience of Starbucks?" Do you go to McDonald's and Burger King? Do you actually believe in aliens? What is your cafe preference? Do you help the environment by using reusable straws? Question 17 While display how consumers evaluate existing brands in the marketplace, consumers' ideal levels of important brand attributes. display Preference maps; perceptual maps Perceptual maps; preference maps Hierarchical value maps; perceptual maps Preference maps; hierarchical value maps Carlos and Mia are taking a jazz history class together and need to study for an upcoming exam. They know they get tempted by social media websites, and so they each install software on their computers that prevents them from visiting time-wasting sites like Instagram, Twitter, Buzzfeed, and Reddit. Carlos and Mia will likely get an " A " on their exam because they are using which technique? Selective attention Product placement Commitment device Limited attention Question 15 Since consumer memory is incomplete, consumers use photos, mementos, trophies, or diaries to keep and boost their memories. True False Taylor recently got a job she really wanted. She wants to share her achievement and the happy moment with others, so she posted the news on her Instagram. This made her even more proud of herself. This is an example of what level of Maslow's hierarchy of needs? Physiological Self-actualization Egoistic Social Safety Question 13 James has a student loan carrying a balance of $5,000. He makes a promise to himself to have a $0 balance by the end of the year. He has made several payments already and finds that he begins to make more frequent payments as he approaches a $0 balance. Which of the following concepts is reflected in James's debt repayment behavior? Just noticeable difference Mere exposure effect Sensory memory Goal gradient hypothesis While qualitative research methods are more useful for , quantitative research methods are more useful for Hypothesis-building; hypothesis-testing Statistical analyses; generating underlying themes Experimentation; surveys Independent variables; dependent variables Question 11 Source and message factors have the greatest impact on consumers when: They are motivated to process incoming information. They are processing incoming information through the central route to persuasion. The product being advertised is personally relevant. They are processing incoming information through the peripheral route to persuasion. They have the opportunity to process incoming information. Which factor impacts what people see and experience? What people expect to see/experience Reality External sources of feedback All of the options Question 9 Usually, delicious desserts like cheesecake and chocolate mousse contain a lot of calories and fat. This has spurred some companies to develop low-calorie, great-tasting desserts as a substitute (e.g., low-calorie frozen yogurt). This is an example of how marketers can help consumers resolve a(n): Approach-avoidance conflict Approach-approach conflict Social norm conflict Avoidance-avoidance conflict Vin is looking to buy a new car and is considering several factors in his decision. Although he has been focusing his search on price and gas mileage (attribute set 1), he is also interested in buying car that is fun to drive and looks cool (attribute set 2). Vin is seeking to fulfill motives with attribute set 1 and motives with attribute set 2 . Approach; avoidance Avoidance; approach Approach; hedonic Utilitarian; hedonic Question 5 5pts Which of the following statements about brand categorization and extensions is FALSE? Marketers can influence how consumers categorize their products. Categorization influences product evaluation and expectations. Categorization does not provide information about a brand's competition. Categorization influences whether or not a consumer will include a given brand in his or her consideration set
