Which of these is among the four major problems that emerge when companies engage in the strategic marketing process?

Multiple Choice

Resource allocation causes factions to develop within the planning group.

Managers cannot determine how much a division contributes to the price of a company$$s stock.

Fatigue sets in as a result of too much analysis.

Too many of those creating the plan doubt it can be the basis for product innovation.

Plans may be based on presumed knowledge or poor assumptions about environmental forces.