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Which of these is an example of a multiple products, multiple market segments strategy? Multiple Choice Arm & Hammer Baking Soda can be used for
Which of these is an example of a multiple products, multiple market segments strategy?
Multiple Choice
Arm & Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States.
Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
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