Which of these is NOT a true statement about public relations?

Many companies have PR departments that perform three main functions.

PR activities must be initiated before a crisis hits; they have little value in responding to a crisis after it happens.

One of the major tasks of PR professionals is to find or create favorable news about the company, its products, and its people.

PR includes a variety of programs to promote or protect a company's image among the relevant stakeholders.

The best PR departments counsel top management to adopt positive programs and eliminate questionable practices.