Which of these statements about online advertising is most accurate? Multiple Choice It is easy to measure the impact of online advertising. Although annoying, click fraud and web-tipping are not causing real financial damage. Although they are popular for younger generations, few baby boomers can be reached with online ads. Though all online ads may not result in "clicks," studies show they can still result in higher purchases and website traffic. "Clickbots" can help eliminate fraud in online advertising. Which statement regarding billboards is most accurate? Multiple Choice Billboards are a good supplemental reinforcement for well- known products. Contrary to popular belief, billboards are not driving hazards since they help keep drivers alert. Billboards are well-suited for pioneering product advertising. Billboards are often too expensive for small local firms and are better suited for national campaigns. Billboards are more effective in rural areas than in metropolitan ones.