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Which of these statements is NOT true? Select one: a. It is not necessary to choose between the strategies of product differentiation or cost leadership,

Which of these statements is NOT true?

Select one:

a. It is not necessary to choose between the strategies of product differentiation or cost leadership, most companies can have both. b. Cost leadership can be sustained through economies of scale. c. No statement is untrue, i.e. all are true statements. d. Product differentiation increases the willingness of customers to pay higher prices.

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