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Which of these statements is the most likely outcome or reflects the best response when a product does not live up to a customer's expectations?
Which of these statements is the most likely outcome or reflects the best response when a product does not live up to a customer's expectations?
A Satisfaction is due to perception so customers will need to be convinced the product meets their needs.
B Dissatisfied customers may turn to competitors to solve their problem.
C Customers will almost always buy the product again before making a snap decision.
D The firm will get a chance to interact with customers to identify what they want.
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