Which of theZephyr Corp. manufactures air purifiers. It comes up with an idea for a new range of air purifiers called alpha purifiers. Before launching the range of purifiers, Zephyr lets some people try out the product and then collects feedback from them to identify any problems with it. Which of the following is best exemplified in this scenario? Group of answer choices Branded "black-box" methodology Curbstoning Behavioral targeting Concept testing Perceptual mapping following is true of marketing research? Group of answer choices It solely relies on quantitative techniques. It involves management of the activities in a supply chain to maximize product value. It solely relies on qualitative techniques. It is exclusively used by large businesses. It draws heavily on the social sciences both for methods and theory