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Which one is a required resource for low-price positioning in 21st century marketing? Customer relationship management Internal information systems Market sensing capability Creativity in segmentation

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Which one is a required resource for low-price positioning in 21st century marketing? Customer relationship management Internal information systems Market sensing capability Creativity in segmentation Question 14 Company X were dependent on Company Y to distribute its products. Now company X wants to build its own distribution system. Hence, company X is doing Backward Integration: True False

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