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Which one is correct? An example of forward integration is that Amazon develops and manufactures Kindle When a retailer engages in both wholesaling and retailing,
Which one is correct?
An example of forward integration is that Amazon develops and manufactures Kindle
When a retailer engages in both wholesaling and retailing, it is said to be vertically integrated.
An example of backward integration is that Apple operates its own retail stores
Horizontal integration implies that a firm performs more than one set of activities in the channel
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
