Which one of the dimensions best measures a company and its competitive position from a market or industry of choice? Select the dimension that best impacts the customer experience or the total cost of ownership (TCO) in your market or industry of choice.

A.Product Performance (Product Reliability, Compatibility, Product Range and Ease Of Use / Relative Importance)

B.Service Quality (Easy Access, Competency, Responsiveness / Relative Importance

C.Company Reputation (Well Known, Trusted Brand / Relative Important).