Which one of the following actions is most likely to result in the maximization of future net cash flows?

	1.	Ensuring that employees are paid more than the average salary for their type of work.
	2.	Charging a price that will generate maximum revenue for the business.
	3.	Charging as high a price as possible for our products.
	4.	Cutting back on expenditure that is at the discretion of managers i.e. training and research and development.