Which one of the following is NOT a way to effectively differentiate a company's branded footwear from the brands of rivals? Produce and market branded footwear with a higher S/Q rating than the branded footwear of most all other rivals Win sufficient celebrity endorsement contacts to achieve higher celebrity appeal ratings in the various geographic regions than most all other rivals Compensate plant workers at levels that exceed all other companies in those geographic regions where the company has plants--and thereby boost the company's image as a great place to work Provide free shipping to all buyers at the company's websites Deliver orders for branded footwear to footwear retailers in a shorter time than most all other rivals