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Which one of the following is not an attractive way to reduce the design, assembly, marketing, and other costs per action - capture camera sold

Which one of the following is not an attractive way to reduce the design, assembly, marketing, and other costs per action-capture camera sold in an effort to achieve a sizable low-cost competitive advantage over rivals?
Spending aggressively (but also taking care not to overspend) on camera product R&D
Striving to keeping marketing costs per action camera sold in all 4 geographic regions to levels that are several dollars below the industry-average benchmark (as reported on p.6 of the Camera & Drone Journal)
Pursuing actions to keep the company's warranty period in each region below the all-company average and, more ideally, close to the industry-low benchmark (as reported on p.6 of the Camera & Drone Journal)
Trying different combinations of components, product enhancements, and extra performance features to be used in action cameras in order to discover the lowest cost combination for achieving a competitively appealing P/Q rating
Paying PAT members an attractive assembly quality incentive to help reduce warranty claims on cameras sold and also boost PAT productivity
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