Question
Which one of the following is NOT TRUE about the product categories as defined by the BCG Growth-Share Matrix? 1. Stars are products that have
Which one of the following is NOT TRUE about the product categories as defined by the BCG Growth-Share Matrix?
1. Stars are products that have high market share in markets with high growth rates.
2. Cash Cows are products that have high market share but low growth in the market.
3. Dogs are products that have low market share in stagnant or declining markets.
4. Question Marks are products in markets with low growth rates but currently have a high market share.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
