Which ONE of the following levels of management typically spends more time engaged in long-range strategic planning?

a. property management

b. low-level management

c. supervisory management

d. top-level management

e. middle management

Which component of the marketing plan appears first in the plan but is written last?

a. Executive summary

b. SWOT

c. Objectives

d. Identification of performance indicators

e. Target market

Which of the following is NOT a competitive force in Porter's Five Forces Model?

a. threat of substitutes

b. supplier power

c. buyer power

d. new control mechanisms

e. competitive rivalry

The letters in SWOT analysis stand for:

strengths, weaknesses, opportunities, and threats.

strengths, weaknesses, organizations, and trends.

stores, weaknesses, organizations, and threats.

stores, worries, opportunities, and trends.

The BCG matrix was developed to aid managers with the marketing planning process by analyzing business units on two dimensions, industry growth rate and _____________.

a. industry size

b. relative market share

c. industry attractiveness

d. profitability

e. business unit strength