Which one of the following statements describing brand equity is not accurate?

$($Lecture $10$ slide $8)$

A$)$ It is an asset representing the value created by the relationship between the brand and its customers over time.

B$)$ The stronger the relationship with the consumer, the greater is the brand equity.

C$)$ It represents the total value that accrues to a product as a result of a company's cumulative investments in the marketing of the brand.

D$)$ It can be thought of as an asset representing the value created by the relationship between the brand and its customers over time.

E$)$ It is a perception about a brand as reflected by brand associations that consumers hold in their memories.