Which one of the following statements is INCORRECT:

Question $5$ options:

Within Google Ads, advertisers can choose the category of people who want to reach on Youtube, such as cooking enthusiasts.

For a new company that people are unaware of$,$ they may need to start by focusing on branding with the search ads rather than display ads.

In email marketing, marketers need to include a link for customers to unsubscribe.

Optimizing e$-$commerce is an ongoing process that requires a consistent experience across devices, smart site organization, and smooth checkout using customer accounts.

Google My Business is a popular site that marketers can use for local listings.