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Which pricing objectives are profit-oriented, and which objectives are sales-oriented? What factors do organizations consider when making pricing decisions? Explain the difference between a penetration
- Which pricing objectives are profit-oriented, and which objectives are sales-oriented?
- What factors do organizations consider when making pricing decisions? Explain the difference between a penetration and skimming pricing strategy.
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
