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Which Pricing strategies do Toyota use for its Prius Hybrids and why? Penetration pricing or price skimming Good value pricing or value-added pricing; EDLP or
Which Pricing strategies do Toyota use for its Prius Hybrids and why?
- Penetration pricing or price skimming
- Good value pricing or value-added pricing; EDLP or High/Low pricing
- Dynamic/Static Pricing Strategies
- Daily pricing, promotion pricing, List pricing
- Pricing strategies in different channels
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
