Which pricing strategies will you incorporate and why? Your new line of sunglasses that protect faces from sun damage, as well as, protecting eyes from glare are not meeting corporate sales projections. As the marketing manager, you must make recommendations to the CEO today to get on track. You were initially mistaken as to who your primary target is and you must correct that and make adjustments in your marketing mix. Research shows that your primary target is upscale, educated Women/25 - 44.