Which research method would you suggest to J.M. Sucker Company given the objective below? Research Objective: J. M. Smucker Company manufactures jellies and jams. Sparked by increased competition, they are interested in examining consumer behavior in the fruit spread aisle to help determine if there is a need for a labeling change or different marketing tactics.

A. Mystery shopping

B. Social media monitoring

C. Focus group

D. Observation