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Which Sales Promotion Tool? Firms may use a variety of sales promotion tools to help them increase short-term sales. Choosing from the below list of

Which Sales Promotion Tool?

Firms may use a variety of sales promotion tools to help them increase short-term sales. Choosing from the below list of possible tools, identify which one/s would be most appropriate for:

1.A newly launched chocolate bar

2.Computer software (for editing digital photos)

3.A woman's fashion clothing store

image text in transcribed
ACTIVITY/TASK + + Sales Promotion Tools Chocolate bar? Computer Clothing store? software? 1 A 20% discount 2 20% extra free 3 A cash-back offer (from manufacturer) 4 A two-for-one deal Discount via a coupon (e.g. shop-a- docket) A competition (e g. win = PS2) 7 Extra points on a loyalty program Receive a free gift (if spending more than $X) 9 Buy another product at a discount 10 Access code for special web-site 11 Give a free sample 12 Have a big in-store display

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