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Which scenario would result in the highest NPV? 75% retention rate, a 10% required rate of return and the same customer profit in years 1-4

Which scenario would result in the highest NPV?

  • 75% retention rate, a 10% required rate of return and the same customer profit in years 1-4
  • 75% retention rate, a 10% required rate of return and the same customer in years 1-7
  • 50% retention rate, a 50% required rate of return and the same customer in years 1-4
  • 50% retention rate, a 10% required rate of return and the same customer in years 1-7

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