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Which segment of consumers who are Black, as identified by Yankelovich, is middle age, female, has the lowest income, feels Black slang should be avoided,
Which segment of consumers who are Black, as identified by Yankelovich, is middle age, female, has the lowest income, feels "Black slang" should be avoided, and strongly supports "Buying Black?"
Multiple Choice
Black is Better
Broadcast Blacks
Digital Networkers
Black Onliners
New Middle Class
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Transport Operations
Authors: Allen Stuart
2nd Edition
978-0470115398, 0470115394
