Question
Which sentence from the case also exemplifies the scope of Trader Joe's? a. In 2013 and 2014, a survey conducted by Market Force Information found
Which sentence from the case also exemplifies the scope of Trader Joe's?
a. In 2013 and 2014, a survey conducted by Market Force Information found that Trader Joes was ranked as Americas favorite supermarket chain.
b. Most Trader Joes store locations were leased, and about two-thirds operated out of existing buildings rather than being newly built.
c. From its inception, Coulombe recognized that the stores would fare better in communities that had adventurous, educated people, and thus he targeted college towns and other educated communities.
d. By not franchising or accessing capital through the stock market, Trader Joes forfeited opportunities to grow faster.
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