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Which specific segments are defined to be part of broad low cost? How much market share of each of those segments did you think you
Which specific segments are defined to be part of broad low cost? How much market share of each of those segments did you think you will have
to attain to be an average competitor in that segment? Provide your target market share for
each segment that is part of your named strategy. Of all five segments, which segments do you
currently expect to be the most crowded and which do you expect to be the least crowded after
the first four rounds? It you expect to compete in both crowded segments and uncrowded
segments then you might project relatively higher market share goals in the less crowded
segments and relatively lower market share goals in the most crowded segments as being more
realistic goals. If you are not pursuing one of the two "broad" strategies broad low cost or broad
differentiation what will you do with the products in the nontargeted segments? How quickly
will you do this?
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