Which statement about augmented reality $($AR$)$ is NOT true?

A$.$ AR refers to media that superimpose one or more digital layers of data, images, or video over a physical object.

B$.$ AR makes it less likely for consumers to try riskier options.

C$.$ AR has invaded many spheres from gaming to shopping.

D$.$ Recent research found that shoppers who are unfamiliar with a product and who experience it via AR buy more.

E$.$ Augmented reality ads generate greater physiological arousal.