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Which statement accurately explains why segmenting the B 2 B market is more challenging than segmenting the B 2 C market? In the B 2

Which statement accurately explains why segmenting the B2B market is more challenging than segmenting the B2C market?
In the B2B market, integrating a new product into a larger system is often required.
Emotional appeals have a substantial impact on businesses in the B2B market.
Identifying the target buyer within a business is a simple task.
There is very little information available to assess the success of marketing efforts in the B2B market.

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