Which statement below is FALSE?

A. This textbook is framed primarily on the fact that strategic planning is an art rather than a science.

B. Mintzberg's notion of "crafting" strategies embodies the artistic model, which suggests that strategic decision making be based primarily on holistic thinking, intuition, creativity, and imagination.

C. The Mintzberg strategic-planning approach insists on informality, whereas strategy scientists (and this text) insist on more formality.

D. Firms need to systematically assess their external and internal environments, conduct research, carefully evaluate the pros and cons of various alternatives, perform analyses, and then decide on a particular course of action. E. This textbook is consistent with most of the strategy literature in advocating that strategic management be viewed more as a science than an art.