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Which statement best reflects modern marketing communications? The lines are blurred between reality, entertainment, self - expression and marketing communications. The increase in use of
Which statement best reflects modern marketing communications?
The lines are blurred between reality, entertainment, selfexpression and marketing communications.
The increase in use of digital communications has been accompanied by increases in traditional communications choices.
Broadcast television remains the dominant force across all demographic groups.
Modern consumers have little choice over how and when they receive communications.
There has been a movement away from coordinated marketing communications.
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