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Which statement is the most accurate assessment of promotion? Group of answer choices Successful promotion utilizes each element of the promotion mix independently, creating a
Which statement is the most accurate assessment of promotion? Group of answer choices Successful promotion utilizes each element of the promotion mix independently, creating a well-diversified message. New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers. The Internet changes the focus of promotion from "working with" to "promoting to" customers. Studies indicate that effective promotion focuses on the pricing elements of the marketing mix
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